Strategic POSITIONING for firms that serve significant families and individuals

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If your business exists to support the lives and legacies of significant families, your brand should reflect that significance.

I help family-focused firms articulate who they are, what they stand for, and why they matter - in ways that resonate deeply with the clients they serve.

Through a clear, human-centred storytelling process, we co-create a brand narrative that:

  • Reflects your values, vision, and voice

  • Positions your firm with clarity and credibility

  • Builds emotional connection and trust

  • Differentiates you in a crowded market

Whether you’re a multi-generational wealth firm, boutique advisory, accounting practice or values-led family office - I bring 20+ years of experience in significant families, narrative strategy, qualitative insight, intergenerational communication, and brand transformation to help you re-author your story.

Because how you show up on the outside should reflect the quality of work you do on the inside.

WhERE LEGACY MEETS LANGUAGE

WHAT IS INCLUDED

Each Brand Narrative engagement is bespoke, but may include:

  • Strategic messaging & positioning workshop/s

  • Brand Narrative Interviews

  • Brand tone-of-voice guide

  • Narrative-based website copy

  • Founder/firm bios and team positioning

  • LinkedIn presence refresh

  • Client segmentation and messaging strategies

  • Internal narrative alignment for team onboarding or culture

Brand narrative

Who is this for

Firms that serve significant families and individuals who might be:

  • Undergoing growth or change

  • Having strong values but unclear messaging

  • Having clients who are high-trust, high-touch, and legacy-minded

  • Seeing the value of storytelling as a strategic asset in a competitive marketplace

  • Don’t want to sound like everyone else

meet your brand narrative expert, nim

I’ve spent two decades exploring how stories influence decisions, build trust and shape identity - especially within significant families navigating wealth, change, and legacy.

I have a deep understanding and infectious passion for the family wealth space.


From being the world’s first Chief Next Generation Officer at a 7th-generation $16B family enterprise to 20+ years in communications and storytelling, I combine my narrative and brand expertise to help values-led firms communicate with clarity and connection.

BRAND NARRATIVE enquiry.

hello@nimdeswardt.com